‘Dr. Sunida Yuthayotin' from her passion of antique jewelry to her inspiration for aesthetics like art

She embodies the simple but still practical working principles: we do our best for today but tomorrow we must do better.

'Dr. Nida' or 'Dr. Sunida' Yuthayotin' a medical alumni of the Faculty of Medicine Chulalongkorn University, CEO & founder of Nida Esth’ Medical Centre - a globally renowned medical centre in Siam Square where serves as yet another significant part in raising the standards of Thai cosmetic medicine for worldwide acceptance. With over 20 years of expertise and the creation of the most precious works in the style of high art enthusiasts.

The Art that brings beauty to life

"From the outside, most people believe that being a doctor must surely leads a very scientific life but that is not the case for me. I am someone who has two sides to myself. Of course, one side is preoccupied with medical, science, and technology, while the other is a person who appreciates historical stories, traces of time, art, and architecture. I always enjoy reading historical novels and when traveling, I choose to see sites with historical significance."

“From a passion of art since childhood, it has led to develop my hobby that nourishes the mind and inspires work to this day, which is the collection of antique jewelry. Personally, I believe that artists in the past, when creating each piece of art, had to commit their hearts and minds from designing and crafting each piece of jewelry worthy of being treasured for a hundred years. Some pieces are the only pieces of jewelry in the world. This special uniqueness makes me even more grateful for the love and spirit that the artists from past generations have passed down to each owners throughout the ages, until they are finally in our hands.”

“The antique jewelry of each era has its own unique characteristics and different charm such as from Victorian, Belle Époque or Art Deco which I choose to collect and will pass them on to my heirs to continue taking care of what we love.”

Beautiful like a masterpiece of art in the hands of a skilled professional

The joy and aesthetic pleasure derived from admiring antique jewelry, along with the ability to sense the artist's spirit imbued in the piece, serve as a powerful source of inspiration for me as I strive to create beauty through medical technology, exercising meticulous attention to detail for each and every case that is entrusted to my care for Skin • Slim • Surgery • Hair. This became the origin of the slogan: 'Become a world-class masterpiece in the hands of professional doctors',

“The feedback and support from every case across the nation and the world, in addition to the inspiration for work that comes from a love of art, is a major motivator for me and the rest of the Nida Esth’ team to work towards developing medical advancements—both expertise and technology—in order to fulfill every trust placed in us. We take great pride in earning the trust of patients both domestically and internationally, including well-known individuals and national leaders. We also have the chance to receive honors from foreign royal houses. We are grateful to everyone who believes in and supports what we do with sincerity.

Love that drives the organization

"A lot of people wonder why I continue take care of patients on my own. The short answer is that I still enjoy and appreciate what I do and have a straightforward yet effective work ethic. In other words, we do our best for today but tomorrow we must do better and even better for the day after tomorrow. This is the reason I'm always becoming better, and of course, so are each of the personnel in the company who are ready to join hands together.

Pride on the international scale

Firstly, I would love to start by expressing my gratitude to HELLO! Magazine for bestowing upon me the Honorary People award. The fact that there are individuals who appreciate what we do is such a comfort to us all. Furthermore, Nida Esth' was also given two additional regional honors, which are Advance Laser and Plastic Surgery Clinic of the Year in Asia Pacific and The Most Innovative Non-Surgical Hair Transplant Clinic of AsiaPacific for 2023 from Global Health Asia-Pacific.”

"This is the result of votes from Asia-Pacific who visited Thailand for medical services in the previous year. We are all really proud at Nida Esth' for receiving these awards. Every time a patient compliments our Thai medical personnel on their abilities, we are always delighted. Although I often receive invitations to open branches abroad, I always decline those invitations as I believe that “The best medicine in the world can only be found in Thailand.”

Different measures of success

"People define success differently, depending on what some people use as a standard; it might be operational profits or company’s revenue. Whoever is able to accomplish the desired outcome is deemed successful. But in my opinion, success truly comprises about being happy doing what you love, gaining patients' trust and sustaining positive relationships with each one of them. And, above all, establishing a national reputation.

“Even though I and Nida Esth' are just small part in the Thai medical industry, I always say to my team that 'Be proud of the what we do’ as it is not for ourselves, but what we do for today we do it for the reputation of Thai medicine.'”